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PUBLICITY CAMPAIGN FOR THE PRO.CERA 2001
INTERNATIONAL FAIR BELGIUM.
An important budget has been allocated to publicity
purposes.
Here are a few examples of what has been planned:
- 200.000 personalised mailings will be sent
throughout Europe to all the companies of the sector.
- a publicity campaign will be held through the
professional media.
- advertising through the internet (website -
emails)
- each exhibitor will be given10 free entrance
tickets per rented m².
- free entrance tickets will be inserted into the
major European professional magazines.
- national and international federations will be
given information and free entrance tickets.
- we commit ourselves to doing all we can, to
promote the fair.
- We welcome any press information.
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